2019 Conference
OCT. 3rd
OMNI Bunker Hill,
Downtown, Los Angeles
2019 Conference
OCT. 3rd
OMNI Bunker Hill,
Downtown, Los Angeles
See What You Missed!
You can download presentations in which you’re interested from the hyperlinks in the AGENDA.
AGENDA
7:00 am – 8:15 am
Registration & Breakfast Networking
8:15 am – 9:00 am
Morning Keynote: How Smart Marketers Build New Communities with Old Data
Rob Ristagno, Sterling Woods Group, Founder and CEO
9:15 am – 10:00 am
Breakout Sessions
Monetize Your Brand’s Content Assets
Rick Ellis, CFE Media & Technology, Director of Audience Management and Data Protection Officer
Boxes? Crates? Memberships?
Leveraging Hot Consumer Trends to Drive New Revenue
Ken Smith, Annie’s/SFG Network, Director of Partner Services
Privacy Panel: From GDPR to CCPA — Everything You Didn’t Know You Needed to Know About Data Privacy
Vesna Moore, Director of Audience Development & CASL Compliance
Officer, Annex Business Media
Jonathan Kirsch, Lawyer, Law Offices of Jonathan Kirsch
John Rockwell, Managing Director of Events & Marketing,
Access Intelligence
10:00 am – 10:30 am
Networking Break
10:30 am – 11:15 am
Roundtables: Email Marketing | Content Marketing | Consumer Marketing | Privacy | Community Building Strategies
Roundtables: Email Marketing | Content Marketing | Consumer Marketing | Privacy | Community Building Strategies
Roundtables:Email Marketing | Content Marketing | Consumer Marketing | Privacy | Community Building Strategies
11:15 am – 11:45 am
Networking Break
11:45 am – 12:30 pm
Breakout Sessions
Demystifying Social Media – How to Build an Audience & Adapt to Changes
Heather Hope Allison, Principal Director, Til Events/Street Food Cinema/The Buzz Girls
Tales From the Fulfillment House – Best Practices for Paid Publications
Stefan Beeli, CTO, ESP Data Services
Joe Hamby, Director of Technology, ESP Computer Services
Alphabet Soup: Making Sense of Today’s Top Data Marketing Acronyms
Elizabeth Kachoris, Senior Director for Digital & Data, PMMI Media Group
Cindy Cardinal, Owner, CC Communications Inc.
12:30 pm – 2:30 pm
Lunchtime Keynote: Thinking Different — Transforming User Engagement and Building Relationships
John Siefert, Group President, Questex
2:45 pm – 3:30 pm
Roundtables: Email Marketing | Social Media Marketing | Paid Fulfillment Trends | Database Integration | User Engagement and Relationship Building
Roundtables: Email Marketing | Social Media Marketing | Paid Fulfillment Trends | Database Integration | User Engagement and Relationship Building
Roundtables: Email Marketing | Social Media Marketing | Paid Fulfillment Trends | Database Integration | User Engagement and Relationship Building
3:45 pm – 4:30 pm
Panel On Email Marketing: Email Reality Check — What’s Working, What’s Not and How Real World Marketers Get Results
Mike Popalardo, Principal Next Steps Marketing
Becky Fenton, Audience Development Manager, Bobit Business Media
4:30 pm – 6:00 pm
After Party hosted by Computer Fulfillment
After Party hosted by Computer Fulfillment
After Party hosted by Computer Fulfillment
SAVE THE DATE!
Sign up here to get updated information about dates, venues and speakers. If you’re interested in sponsoring the 2020 Conference, please contact Meg Clark
Welcome to 2019 aamp CONFERENCE
Building community Growing revenues
Audience | Data | Membership
Welcome to 2019 aamp CONFERENCE
Building community Growing revenues
Audience | Data | Membership
Follow Us! @AAMPconference
Welcome to 2019 aamp CONFERENCE
Building community Growing revenues
Audience | Data | Membership
Follow Us!

@AAMPconference
Morning Keynote 8:15-9:00 am
Rob Ristagno
SPIN: How Smart Marketers Build New Communities with Old Data
Rob Ristagno, Founder & CEO, Sterling Woods Group
“Machine learning,” “artificial intelligence,” and “predictive analytics” are all the rage. But as it turns out, some of the most successful businesses in the world don’t need CDPs, DMPs, CRMs, or the latest AI tools, nor do they need an army of data scientists to find their best ideas. They use simple insights to find new customers, launch new products, and grow their business. They know what they are searching for: A single, uncomplicated piece of information that no one else is paying attention to. They’re looking for their Spin.
Breakout Sessions 9:15-10:00 am
Rick Ellis
Monetize Your Brand’s Content Assets through Content Marketing
Rick Ellis, CFE Media & Technology, Director of Audience Management and Data Protection Officer
Learn how to capitalize on something your company already has lots of–high quality content. Content marketing is more than just a passing trend, it is a large and growing business where your advertisers are likely spending a sizable chunk of their marketing budgets. Rick will explain how CFE Media & Technology has packaged and leveraged its content into integrated marketing programs that drive strong results and closer relationships to customers.
Ken Smith
Boxes? Crates? Memberships? Leveraging Hot Consumer Marketing Trends to Drive New Revenue
Ken Smith, Annie’s/SFG Network, Director of Partner Services
Whether your brand is paid or controlled, consumer or B2B, you should be considering how to leverage the two hottest trends in consumer marketing—memberships and subscription box programs. It’s all about developing deeper, more profitable relationships between producers and consumers, and it’s succeeding wildly across a wide array of channels and markets. Hear how publishers and ecommerce marketers are building and executing these types of programs and discovering significant untapped revenue sources.
Vesna Moore
Jonathan Kirsch
John Rockwell
From GDPR to CCPA — Everything You Didn’t Know you Needed to Know about Data Privacy
Vesna Moore, Director of Audience Development & CASL Compliance Officer, Annex Business Media
Jonathan Kirsch, Lawyer, Law Offices of Jonathan Kirsch
John Rockwell, Managing Director of Events & Marketing, Access Intelligence
Data privacy seems to be on everyone’s mind these days. Massive data breaches at companies like Marriott or Equifax seem to be the new normal, and consumers are pushing for more data security and transparency into what companies are collecting. You need to be prepared for the changes are coming to data privacy laws. Learn how top publishing companies have become champions of compliance while giving their email business a competitive edge.
Roundtables NEW! Second Session Added 10:30-11:15 am and 2:45-3:30 pm
Bring your challenges and get real help from your peers.
You’ll leave with practical answers to current problems—and build a support
network for tomorrow’s challenges. Topics include:

Content Marketing | Consumer Marketing | Privacy | Community Building Strategies | Email Marketing | Social Media Marketing | Paid Fulfillment Trends | Database Integration | User Engagement & Relationship Building
You’ll leave with practical answers to current problems—and build a support network for tomorrow’s challenges. Topics include:

Content Marketing | Consumer Marketing | Privacy | Community Building Strategies | Email Marketing | Social Media Marketing | Paid Fulfillment Trends | Database Integration | User Engagement & Relationship Building
Lunch Keynote 12:30-2:30 pm
John Siefert
Thinking different — Transforming User engagement and building relationships
John Siefert, Group President, Questex
John Siefert, Group President of the Beauty & Wellness, Travel & Hospitality division at Questex knows that the ability to follow people, brands and companies is expected today. Join us to hear how John will guide you down the path of transforming traditional user engagement from static to dynamic as well as changing the buyer/seller connection from traditional advertising to building a relationship.
Breakout Sessions 11:45 am-12:30 pm
Heather Hope Allison
Demystifying Social Media: How to Build an Audience & Adapt to Changes
Heather Hope Allison, Principal Director, Til Events/Street Food Cinema/The Buzz Girls
Social media can be your best marketing asset or your biggest weakness. How do you attract followers and engage your audience while keeping up with the marketing trends and platform algorithms? And what does social media provide that traditional media doesn’t? Heather Hope-Allison will discuss her experience with social media marketing for special events, how it helps shape your brand and how it impacts your image. Learn social media marketing concepts, targeting your audience, roadblocks, the pros and cons of influencers and how to leverage insights.
Stefan Beeli
Joe Hamby
Tales from the Fulfillment House: Best Practices for Paid Publications
Stefan Beeli, CTO, ESP Data Services
Joe Hamby, Director of Technology, ESP Computer Services
Times can be tough for paid publications, but there are success stories out there. Hear about some of the best subscription fulfillment practices, directly from boots-on-the-ground fulfillment experts. Use these real-world ideas to help your publication succeed in today’s environment and move your media brand forward!
Elizabeth Kachoris
Cindy Cardinal
Alphabet Soup: Making Sense of Today’s Top Data Marketing Acronyms
Elizabeth Kachoris, Senior Director for Digital & Data, PMMI Media Group
Cindy Cardinal, Owner, CC Communications Inc.
From ABM to CDP, it sometimes feels like marketers are speaking a different language. In this session, audience data experts will dissect some of these acronyms and give real-life examples and success stories so that you can walk away with low or no-cost actionable ideas to better monetize your data now.
Email Marketing Panel 3:45-4:30 pm
Mike Popalardo
Becky Fenton
James Capo
Email Reality Check: What’s Working, What’s Not and How Real World Marketers Get Results
Mike Popalardo, Principal Next Steps Marketing
Becky Fenton, Audience Development Manager, Bobit Business Media
James Capo, Chief Revenue Officer, Omeda
Email will always be a marketer’s BFF, but the relationship is becoming more and more complicated. Learn from email marketing experts what is working to drive engagement and conversions and what isn’t. Hear case studies that will help you revamp your strategy and boost your email marketing performance.
After Party 4:30–6:00 pm
Keep the buzz going!
hosted by Computer Fulfillment
Aspen Media
BPDA
Carney Direct
CMG
Computer Fulfillment
ESP
GAD
infogroup
omeda
SFG
Spark
upland CXM
Vertiqul
Cambey & West
ecco Corp
Lester
PCS
PhonetiCall
PSA
TalkPoint
PhonetiCall
PSA
TalkPoint
This Premium Edition is brought to you by our Digital Partner
Vertiqul